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Czech Dream

Play trailer Poster for Czech Dream 2004 1h 27m Documentary Play Trailer Watchlist
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79% Tomatometer 24 Reviews 76% Popcornmeter 1,000+ Ratings
In 2003, Czech film students Vit Klusák and Filip Remunda decide to make a point about how marketing and propaganda can sway people's opinions — by pretending to open a gigantic new supermarket. With the help of new clothing and haircuts, they transform themselves into plausible businessmen. Using a government grant, an advertising campaign is created to raise attention around Prague for the grand opening of a nonexistent store promising too-good-to-be-true bargains.
Czech Dream

What to Know

Critics Consensus

Czech Dream induces laughs, cheers, and squirms as these pranksters slyly attempt to pull a fast one on media corporations.

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Critics Reviews

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Mark Feeney Boston Globe Nov 9, 2007
1.5/4
Let's encourage people to make fools of themselves -- then mock them when they act foolishly! Go to Full Review Michael Phillips Chicago Tribune Sep 20, 2007
3/4
A small but droll big-box comedy. Go to Full Review Jeff Shannon Seattle Times Sep 7, 2007
3/4
It's obviously more fun to watch Czech Dream than it was to experience the deception firsthand. Go to Full Review Tom Dawson The List Apr 26, 2019
4/5
Czech Dream is much more than a sophisticated stunt. As the filmmakers lay bare the process of advertising. we become aware of the comprehensive strategies by which we as consumers are targeted. Go to Full Review Jules Brenner Cinema Signals Jan 26, 2008
2.5/5
an over-intellectual meditation on capitalism run amok, with cynicism the side note Go to Full Review Sean Axmaker Seattle Post-Intelligencer Sep 13, 2007
B+
Somewhere in the realm between performance art, political theater and cinematic prank lies this documentary about the branding and marketing of a non-existent hypermarket... Go to Full Review Read all reviews

Audience Reviews

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Feb 10, 2013 This film provides for a mix of nervous dread for the unsuspecting public, disgust for the unbridled power of advertising and money, and admiration for the testicular fortitude of the two film students responsible for putting it all together. Definitely anti-capitalist in its message, and searingly effective. Eat your heart out, Michael Moore. See more Sep 16, 2012 what a final year project. thought it was entertaining and funny, though it was rather disconcerting to see that old lady on crutches hobbling along. there were definitely laughs in here for me; this one here certainly wasn't dry like some docu/ mockumentaries. See more Jul 30, 2012 A very decent movie about the true, destructible nature of consumerism and how easy it is to manipulate people in the contemporary world. Only a few, shiny, glittering and fancy marketing tricks may turn people into blind, money-spending machines, insatiable for their own sake. It's intelligent, a bit resembling the Morgan Spurlock documentaries, but all in all it's a prankster's dream and a movie that provides a truly scary message. See more Jul 6, 2012 One of the greatest movies describing the world we live in. The world of advertising, or the dreamworld. See more Nov 17, 2011 A clever scheme with underlying political ideology induce some laughs based on the reaction of czech patrons yet the 60 minutes prior fall flat See more Aug 21, 2011 Documentário crítico, que mostra toda a obssessão compulsiva consumista atual, e como formas interessantes da atuação e estratà (C)gia de publicidade e marketing interferem e influenciam a sociedade. Gostei. See more Read all reviews
Czech Dream

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Vit Klusak

Director

Filip Remunda

Director
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Czech Dream

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Movie Info

Synopsis In 2003, Czech film students Vit Klusák and Filip Remunda decide to make a point about how marketing and propaganda can sway people's opinions — by pretending to open a gigantic new supermarket. With the help of new clothing and haircuts, they transform themselves into plausible businessmen. Using a government grant, an advertising campaign is created to raise attention around Prague for the grand opening of a nonexistent store promising too-good-to-be-true bargains.
Director
Vit Klusak, Filip Remunda
Genre
Documentary
Original Language
Czech
Release Date (Streaming)
May 22, 2017
Box Office (Gross USA)
$17.4K
Runtime
1h 27m
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